Every once in a blue moon, a truly iconic vehicle is designed so distinctly differently from every other vehicle that it creates a space all its own in the automotive industry. Throughout the decades since it was first unveiled, the MINI Brand is one such mainstay..
MINI Cooper From The Beginning
In the late 1950s when fuel prices were skyrocketing, Alec Issigonis – the top design engineer at the Morris Company – was asked to draft and build a fuel-efficient little vehicle that could comfortably hold four adults and be affordable for just about everyone. The creative challenge was embraced with enthusiasm! In 1959, the first two-door, 4-cyclinder engine MINI (Mark I) was launched. Issigonis had designed a small vehicle with plenty of room in the front – due to his ingenious idea to strategically place the vehicle’s wheels all the way to the corners, and with plenty of room in the back– due to his clever idea to turn the engine sideways (which also gave the mini vehicle more stability in tight turns).